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What every marketer needs to know about the Internet of Things
By Mark Schaefer No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT...
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10 Epic Shifts that are Re-Writing the Rules of Marketing
By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at...
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10 Ideas driving the future of social media marketing
By Mark Schaefer I recently debuted a new speech at the Social Media Marketing World conference in San Diego. This is a grand global event and I’m proud that I have given a speech all six years it has...
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Tech is opening up new marketing opportunities
In our new episode of The Marketing Companion podcast, Brooke Sellas and I discuss how technology is opening new marketing opportunities for senior living, virtual meetings, healthcare, real estate,...
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Twisted reality creates room for marketing innovation
ABBA twisted reality to become their 1980s selves for a new tour On the latest episode of the Marketing Companion podcast, Brooke Sellas and I talk about Facebook trends, content trends, impulse...
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Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is changing that fast! I love scanning the horizon for ideas and trends that will shape our lives. There are LOTS of changes...
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Adopting cryptocurrency as a marketing strategy
Note: This post represents the first time I have compensated a writer using cryptocurrency so the topic of the article is appropriate! If you would like to learn how you can participate in this paid...
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Five signs that new pandemic consumer trends are sticking around
We’ve been living through a tragic and scary time, but from an academic perspective, it’s endlessly fascinating to watch how the pandemic consumer trends are sticking around and overturning our ideas...
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AI Won’t Kill the Experienced Marketer’s Career. It Will Propel It.
Note: Today’s post was created by {grow} Community Member David DeLallo My first interaction with ChatGPT was early last December. At the time, I was McKinsey & Company’s Executive Editor for AI....
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